Below are links to the slides from Mkt. 5360.  I will supplement them with overheads from class to the extent possible.

(Note: Left clicking the link will start a presentation.  To download power point slides, right click on the link and choose "Save Target As...")

competitive rationality

Marriott Cisco Air Products

Segmentation
DefenderI DefenderII Positioning NBVT New Product
ROQ Pricing
Persuasion