Roy D. Howell

Professor
Marketing Area
Texas Tech University
Lubbock, Texas 79409
Phone: (806)742-1543

 rhowell@ba.ttu.edu

 

ROYPIC2.jpg (30448 bytes)

 

My Curriculum Vita

Short Bio                                             Bergen SEM Course Outline

 

Fall 2009

Marketing 5360-002 (Day Course) Course Outline & Syllabus

Marketing 5360-003 (Evening Course) Course Outline & Syllabus

Marketing 5360 Power Point Slides

 

 

Readings on Theory Testing

Meehl Article

Latent Variables

Validity

Fit Indices

Reporting analyses

Parceling

Parcel-2

Fit indices (2) 

Metatheory

Unidimensionality-2-step