Roy D. Howell
Professor Marketing Area Texas Tech University Lubbock, Texas 79409 Phone: (806)742-1543
rhowell@ba.ttu.edu
My Curriculum Vita
Short Bio
Fall 2008
Marketing 5360-003 Course Outline & Syllabus
Power Point Slides
Marketing 3350-001 Course Outline & Syllabus
Readings on Theory Testing
Meehl Article
Latent Variables
Validity
Fit Indices
Reporting analyses
Parceling
Parcel-2
Fit indices (2)
Metatheory
Unidimensionality-2-step
