Roy D. Howell

 

Professor

James L. Johnson Chair of Business Administration
Marketing Area
Texas Tech University
Lubbock, Texas 79409
Phone: (806)834-1543

 roy.howell@ttu.edu

 

 

ROYPIC2.jpg (30448 bytes)

 

My Curriculum Vita                                        Short Bio                                            

Summer II, 2015

Marketing 5360  Course Outline & Syllabus

 

Marketing 5360 Power Point Slides

Marketing 3356 Course Outline & Syllabus

Marketing 6355 Theory Testing   Course Outline & Syllabus

Bergen 2011

 

Readings on Theory Testing

Meehl Article

Latent Variables

Validity

Fit Indices

Reporting analyses

Parceling

Parcel-2

Fit indices (2) 

Metatheory

Unidimensionality-2-step