Roy D.
Howell
Professor
James
L. Johnson Chair of Business Administration
Marketing Area
Texas Tech University
Lubbock, Texas 79409
Phone: (806)834-1543
Short Bio Bergen SEM Course Outline
Spring 2012
Marketing 5360-001 (3:30) Course Outline & Syllabus
Marketing 5360-002 (11:00) Course Outline and Syllabus
Marketing 5360 Power Point Slides
Marketing 6355 Theory Testing Course Outline & Syllabus
Readings on Theory Testing